Meet the Team

See below to meet the team working here at ADS.


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Duncan Keates - Managing Director

At 17 years old, Duncan began a 4 year apprenticeship, before studying coded welding at night school for a further 2 years. Following his apprenticeship, he became Works Foreman for the company and then Works Manager 3 years later. In 1998, Duncan went self-employed, working for various companies as management on the shop-floor. In 2002, after one of these companies closed down, Duncan opened his first business, Altec Sheet Metal. Manufacturing bespoke, high-end, work for the Rail and Electrical Industry. Duncan was ordering a lot of laser cutting, so co-founded ADS Laser Cutting in 2005 to keep all processes in-house.

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Stephen Keates - Managing Director

Stephen graduated from University in 1996 with a degree in Mechanical Engineering. His first jobs were split between time on an oil rig, and working part time at a laser cutting company. Once his time was finished on the oil rig, Steve worked as a design engineer for the rail industry for 1 year. After this, he was offered full time employment with the laser cutting company he previously worked part time for. Steve was promoted to Production Manager after 1 year, and remained in this role for a further 4 years before co-founding ADS Laser Cutting.

Meet the Team - Management

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Andy Smith - Operations, General Manager

Andy has spent 39 years in industry, beginning with 14 years manufacturing specialised bespoke, handmade, stainless steel machine parts. This then lead to running a fabrication department for a large P.O.S company. He followed client briefs, to assist with design and development of prototype and standard parts. Andy has been at ADS Laser since 2007, he is responsible for operations, ensuring compliance, performance and the delivery of a first class service to our customers.

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Stuart Rowan - Production Manager

Stuart has been involved with precision sheet metal cutting/folding and programming since 2003. After his first 3 years, he became a Shift Supervisor for a team of employees running lasers and water jet CNC machines. He was offered a role at ADS Laser in 2014, as Laser and Folding Manager, which he held for 4 years before being promoted to Production Manager. Stuart has extensive knowledge of all operations across laser cutting, folding, fabrication, finishing and assembly.  He is responsible for managing a team of Production Supervisors, to ensure operational targets are achieved.

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Dave Burditt - Estimating

Dave has several responsibilities within ADS Laser, one of them being Health and Safety. Within the role, he ensures strict procedures are in place and followed to limit the risk of accidents etc. He is also a Quality Manager, ensuring product quality meets company internal and external standards. Dave has been in the sheet metal fabrication industry for 31 years. During this time he has been Production Manager for several companies before joining ADS Laser 4 yeas ago.

Meet the Team - Sales

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Derek Payne - National Sales Manager

Derek joined ADS in 2014 having worked in the laser industry since 1999, when a 1.8kw co2 laser was new technology. He assists current and prospective customers to ensure they understand the potential of laser cutting. Whilst also promoting additional services we offer such as folding, fabrication, powder coating and paint, and full on-site assembly.

Meet the Team - Supervisors

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Pawel Kotula - Dispatch Supervisor

ADS Laser was Pawel’s first role in the sheet metal fabrication industry when he began his first role here in 2017. He now manages the dispatch department, whereby he is responsible for the day to day running of the department. This includes the receipt of goods and storage and despatch of product to customers. He is responsible for all aspects of production stock control and continues to build effective communication with Production Supervisors. This is to ensure that the correct stock levels are maintained, and finished product stock levels are despatched to the customer as per the requirements. 

Damian (6)

Damian Rozdzynski - Laser & Folding Supervisor

Damian started working in the sheet metal industry in 2002, beginning as a warehouse operative before moving on to become a press brake operator. After some time he became a fully skilled setter/programmer. Arriving in England in 2007, Damian then worked as a press brake programmer for 2 years before being promoted to folding supervisor. This being what he has been doing for the last 10 years before joining ADS.

Meet the Team - Programming

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Bryn Pratt - Programmer & Draughtsman

Bryn has been with ADS Laser for 2.5 years. He entered the manufacturing industry over 7 years ago gaining experience across a number of processes, which he utilises in his current role. 

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Zeke Keates - Technical Support Supervisor

Zeke first entered the industry in 2013, at this time beginning a one year fabrication and welding apprenticeship at ADS. He provides a technical support service to review and verify post production job packs, with the ultimate aim to improve business performance and reduce costs.  In addition, he is responsible for the administrative team that provides a high-quality administrative business support function. 

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Chinonso Paschal Chigborogu - Programmer & Draughtsman

Paschal has been in the industry for 7 years, covering various roles across Laser Cutting and Press Brake Operating. He started with ADS as a Press Brake Operator before coming back as a programmer in February 2020. 

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Isaac Devine - Programmer & Draughtsman

Isaac has been with ADS since he left college in 2015 where he completed a HNC in mechanical engineering. He utilises his programming experience and the knowledge he has gained over the last few years to further his programming ability, with these skills assisting him outside of work with hobbies at home.


Goods-In, Packing & Dispatch

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Michael Maciag - Dispatch Labourer

Before ADS, Michael spent many years at a machining company. He has now been with ADS for 3 years, processing the admin side to dispatch such as goods-in and goods-out. 


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Gina Starbuck - Administrator

Gina has been part of the steel industry for 11 years and has only ever worked for ADS during that time. She is responsible for processing jobs for programmers/purchasing and is typically first point of call for customers/suppliers.