Meet the Team


Duncan Keates
Managing Director

Background: At 17 years old, Duncan began a 4-year apprenticeship in sheet metal fabrication, before studying coded welding at night school for a further 2 years. Following his apprenticeship, he became Works Foreman for the company and then Works Manager 3 years later. In 1998, Duncan went self-employed, working for various companies as management on the shop-floor. In 2002, after one of these companies closed down, Duncan opened his first business, Altec Sheet Metal. Manufacturing bespoke, high-end, work for the Rail and Electrical Industry. Duncan was ordering a lot of laser cutting, so co-founded ADS Laser Cutting in 2005 to keep all processes in-house.

Interesting Fact: Duncan is a very keen deep wreck diver and a season ticket holder at Leicester Tigers where he played in the late 80’s and early 90’s.

Founded ADS: 2005

Stephen Keates
Managing Director

Background: Stephen graduated from University in 1996 with a degree in Mechanical Engineering. His first jobs were split between time on an oil rig, and working part time at a laser cutting company. Once his time was finished on the oil rig, Steve worked as a design engineer for the rail industry for 1 year. After this, he was offered full time employment with the laser cutting company he previously worked part time for. Steve was promoted to Production Manager after 1 year, and remained in this role for a further 4 years before co-founding ADS Laser Cutting.

Interesting Fact: Steve is an avid Lego collector, he currently has over 50 sets in his collection.

Founded ADS: 2005

Managers & Supervisors

Andy Smith
General Manager

Background: Andy has spent 39 years in the industry and has been at ADS Laser since 2007, he is responsible for operations, ensuring compliance, performance and the delivery of a first-class service to our customers.

Interesting Fact: Andy’s passion involves cooking with his custom-built wood fire ovens all year round.

Year Started: 2007

Stuart Rowan
Production Manager

Background: Stuart began his role at ADS Laser in 2014, as Laser and Folding Manager, before being promoted to Production Manager. Stuart has extensive knowledge of all operations.  He is responsible for managing a team of Production Supervisors, to ensure operational targets are achieved.

Interesting Fact: Stuart coaches a local football team, Corby Kingswood Crusaders Jnr, and has done for the past year.

Year Started: 2014

Ant Littlejohns
Compliance Manager

Background: Ant has had a background in auditing and compliance for 20+ years and always ensures regulations and compliance is at a top level. He manages customer experience, legal, regulatory and internal company requirements, ensuring ADS Laser delivers it’s strategic plan and vision.

Interesting Fact: Ant is the Club Secretary and Treasurer for a large football team, Hinckley Borough FC, he also Manages and Coaches Teams.

Year Started: 2021

Jon Earl
HR Manager

Background: Jon is a HR professional with operational, project and strategic experience with a focus on HR infrastructure implementation, efficiency modelling, adding value and aligning the people agenda to organisational and operational effectiveness for future stability, growth and success.

Interesting Fact: Jon has been to King Khufu’s burial chamber deep inside the Great Pyramid of Giza.

Year Started: 2022

Derek Payne
Sales Manager

Background: Derek has worked in the laser industry since 1999, when a 1.8kw co2 laser was new technology. He assists current and prospective customers to ensure they understand the potential of laser cutting.

Interesting Fact:  In 2006, Derek attended the sports Personality of the year awards at the NEC . He met many sporting greats such as Henry Cooper, Phil Taylor, Dame Mary Peters & Gary Lineker.

Year Started: 2014

Rob Crouch
Site Facilities Manager

Background: Rob began his career as a sewing machine mechanic. With a passion for diving, he then decided to change his career and become a site manager at a local diving centre. He brings a wealth of knowledge and experience in DIY and maintenance.

Interesting Fact: Rob is an avid car enthusiast and currently has an MG TF.

Year Started: 2021

Lynn Cox
Finance Manager

Background: Lynn is responsible for the overall financial health of an organisation. She produces financial reports, whilst developing strategies and plans for the long-term financial goals of the organisation.

Interesting Fact: In the year Lynn was born, her sister and her were the first set of twins to be born at the Leicester Royal (New Years Day).

Year Started: 2013

Zeke Keates
Technical Support Supervisor

Background: Zeke began a one-year fabrication and welding apprenticeship at ADS. He now provides a technical support service to review and verify post-production job packs, with the aim to improve business performance and reduce costs

Interesting Fact: Zeke has interests in technology and skateboarding.

Year Started: 2013

Production Supervisors

Damian Rozdzynski

Background: Damian started working in the sheet metal industry in 2002. After some time he became a fully skilled setter/programmer. Arriving in England in 2007, Damian then worked as a press brake programmer for 2 years before being promoted to folding supervisor.

Interesting Fact: Damian once spent 2 nights in a jungle, and even managed to touch an aligator.

Year Started: 2019

Adam Jawroski

Background: Adam started working in the paint shop in 2012, and gained experience in every stage as dispatch, paint preparation and painting. He joined ADS Laser in 2017 and worked on the backshift as a painter. As of 2021, he is the Paint Shop supervisor and keeps an eye on all jobs and schedules to make sure they are going out on time.

Interesting Fact: Adam is a very family-orientated man and loves spending time with them.

Year Started: 2017

Grant Watts

Background: Grant is a skilled sheet metal worker by trade and held many roles in his working career. He now puts his skills to use within the assembly department.

Interesting Fact: Grant enjoys campervans and taking weekend caravan breaks. 

Year Started: 2021

Harry Smith

Background: Harry has a diploma in mechanical engineering and has spent most of his career in the hospitality industry. Within ADS Harry has started as the Despatch Supervisor managing the day-to-day running of the department.

Interesting Fact: Harry has a keen interest in bird watching.

Year Started: 2021

Pawel Kotula
Goods In

Background: ADS Laser was Pawel’s first role in the sheet metal fabrication industry when he began his first role here in 2017. He now manages the dispatch department, whereby he is responsible for the day-to-day running of the department. He is responsible for all aspects of production stock control and continues to build effective communication with Production Supervisors.

Interesting Fact: Pawel enjoys going on hikes and has completed multiple marathons.

Year Started: 2017


Dhillon Das
Marketing Executive

Background: Dhillon began at the beginning of 2022, and has been within the marketing industry for 5 years. He has worked in a variety of industries picking up knowledge and skills along with way.

Interesting Fact:  Dhillon runs a trading card business in his spare time buying and selling graded cards from various sports.

Year Started: 2022


Jack Burford

Background: Jack was an electrical maintenance engineer for 5 years and then became a time-served machinist for an additional 3 years. His current role involves estimating large tenders from customers and liaising with them to configure a final price.

Interesting Fact: He represented the army cadet force in a national shooting competition.

Year Started: 2021

Jim Byrne

Background: Jim was a time-served engineering apprentice leaving school at 16 years old, working through all areas of metalwork manufacturing, a former fully skilled fabricator, and coded welder. CAD development design engineer with project management experience also.

Interesting Fact: Jim is a 4th Dan martial artist now retired from competition, formerly represented England in Kickboxing and Tae kwon do at British, European and World level.

Year Started: 2020

Sian McEneaney

Background: Prior to joining ADS Sian worked in customer care for over 10 years within a variety of industries. Her current role as an estimating administrator involves her handling incoming customer enquiries which she then assigns to the relevant estimator. She also liaises with customers to help configure a correct quotation.

Interesting Fact: Sian is an avid artist and once had the opportunity to present her artwork at the Tate museum.

Year Started: 2018

Gavin Rosewell

Background: Gavin has been in manufacturing for 20 years. 15 years of which he was a pressbreak operator at various companies. In his last role he was also programming and running a turret punch as well as estimating and organising production work. Including setting up BOM’s and printing off work packs for manufacturing.

Interesting Fact: Gavin performed aerobatic manoeuvres when he was a cadet.

Year Started: 2021


Umar Sheikh
Internal Sales Executive

Background:Umar joined us in 2022 with a wealth of sales knowledge from the energy industry. Quickly adapting to the engineering industry, he settled into his role assisting existing and new customers to understand the full capabilities of ADS Laser and has developed great customer relations along the way.

Interesting Fact: Umar loves to play golf and is aiming to play golf at every course in the UK in the next 5 years.

Year Started: 2022


Barbara Crouch
Finance Assistant

Background: Barbara has worked with ADS Laser since 2007. She has been in accounting for 27+ years. Her main responsibilities are sales and purchase ledgers.

Interesting Fact: Barbara has a holiday home in Cornwall.

Year Started: 2007

Lesley-Anne Falla

Background: Lesley-Anne has worked in a few sectors, she started in hospitality, managing a restaurant, and then came to ADS. She now works at the reception and welcome all visitors to the site as well as assist a lot of the other departments with their admin needs.

Interesting Fact: In her spare time she loves to bake, her specialities are cookies and flapjacks.

Year Started: 2022

Gina Starbuck

Background: Gina has been at ADS for 13 years before that she worked at a plastics company for 25 years. Her role consists of putting jobs onto the system for the programmers to proceed.

Interesting Fact: Gina enjoys spending time with her grandson. 

Year Started: 2009

Mitchell Smith
Purchasing Administrator

Background: Mitchell has spent 17 years as Purchasing Manager for a precision engineering company and 3 additional years making tooling for the aerospace industry. He is responsible for all aspects of purchasing and admin support.

Interesting Fact: Mitch is a current season ticket holder at Leicester City FC.

Year Started: 2021


Isaac Devine

Background: Isaac joined the team in 2015 after leaving school and began working at ADS under their apprenticeship scheme. Now one of our more experienced programmers, his role mainly focuses on ensuring that the design of any components he creates are tailored to the client’s needs and that they are suitable for manufacture at ADS.

Interesting Fact: Isaac enjoys creating various 3D models and parts, which he then brings to life via 3D printing.

Year Started: 2017

Bryn Pratt

Background: Bryn has a background in 3-axis CNC milling and sign making which began in 2011. He is responsible for understanding the customer’s product and relaying the information to our factory so they are able to manufacture it in the most efficient and effective way possible.

Interesting Fact: In his spare time, Bryn runs a growing business within the fitness industry.

Year Started: 2017

Paschal Chigborogu

Background: Paschal joined the company in 2019 and spent a couple of years as a punch and press brake operator. He has been laser programming for the past 2 to 3 years.

Interesting Fact: Paschal enjoys playing 5-a-side football in his spare time with his friends, although this has slowed down since the arrival of his children.

Year Started: 2017

Owen Crutchley

Background: Owen has worked in engineering since I was 16, doing a sheet metal work apprenticeship. Became a CNC programmer in 2001.
Worked at ADS since October 2021.

Interesting Fact: Owen has played in a band for nearly 20 years playing venues and festivals all over the country winning a national competition in 2008 with 11,000 other bands entering.

Year Started: 2021

Steve Wood

Background: Steve has worked in the industry for over 35 years across multiple roles from being an engineer to his current role as a programmer. Day to day he understands the customer’s drawings and programs the data down to our factory floor, ensuring the highest quality right the way through.

Interesting Fact: He has been an avid football fan and supporter of Liverpool FC for 45+ years regularly visiting Anfield

Year Started: 2021

Mick Hennessey
Pre-Programming Inspection Co-Ordinator

Background: Mick has 30 years in sheet metal/fabrication and 15 yrs previous at ads laser also 3 years as a foreman at another company. He is currently involved in high-end sheet metal  /fabrication projects

Interesting Fact: Mick has a keen interest in military history and aviation space technology. He also supports many military charities.

Year Started: 2022