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Antone Are Delighted with Their Breathtaking Display in Debenhams

Antone create, design, manufacture and install products for a wide range of commercial businesses and they selected us here at ADS Laser Cutting Ltd, to create a breathtaking fragrance display for the well known brand Lancôme, in Debenhams Westfield.

What was the display designed for?

The display was created as a fragrance display for Lancôme in Debenhams, Westfield. We made it stand out to attract customers to the stand.

What does the design incorporate?

The design incorporates new textures, fabrics and lighting methods which showcase the iconic brand. The illuminated Paris scene provides the backdrop to an eye-catching fragrance display. We were challenged to laser cut, fold and powder coat a series of parts which, when assembled, would look like the image above.
What materials were used?

The materials used were laser cut from 2mm mild steel. The actual design was created as a CAD (computer-aided design) drawing which allows it to be transferred to the laser cutting machine, they were then cut on the fibre laser.

What were the challenges?

The challenge here at ADS was to ensure that each small hole was cut, to allow the panel to be backlit and have the desired effect. We ensured that every cut out was programmed correctly and the holes were sufficiently spaced to ensure they didn’t merge.

We had to be very careful not to move the sheet once the laser had commenced cutting, as it works from a single datum point to locate where to cut each hole. If the sheet were to move, the holes would be cut in the wrong place. The panel was laser cut on our fibre laser machine as it has the latest technology to cope with this type of job.

When the job was complete, great care had to be taken to ensure it did not break or bend when removing it from the cutting bed, as it was extremely fragile.

Was the customer happy with the end product?

The customer was extremely pleased with the end product, they said: “Thanks to you and the team for a job well done! It looks great.”

ADS Laser Cutting Ltd 
Fox’s Site
Sunningdale Road
Braunstone Frith Ind Est 


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